For the world's largest manufacturer of luggage, the language of the airport and the airplane were natural starting points for the design. Thus inspiration for brand graphics were taken from airport signage. The store section is set up lower on the sides. Thus allowing for HVAC and lighting to come from the top, just as above the seating in an airplane. A language of rounded corners in the details. White, blank, as the contemporary airport is, a nowhere zone. This allows for the merchandise to pop and distinguish itself, while inherently playing on the theme of travel. This first instance of the global design concept is under construction in Shanghai.
Thomas-Michael
To see more of my design and 3d rendering work you can simply visit my website at tmds1.com.
Brand And Interior Design, Global Retail Design Concept, For Olivet International. Interior brand graphics take inspiration from the visual language of airport signage.
Brand And Interior Design, Global Retail Design Concept, For Olivet International. Here's an example of a typical way finding sign.
Brand And Interior Design, Global Retail Design Concept, For Olivet International. The full design development from start to finish demonstrated in 3d rendering axonometrics.
Brand And Interior Design, Global Retail Design Concept, For Olivet International. A closer view. You can click any of these images for a more detailed and higher resolution version.
Brand And Interior Design, Global Retail Design Concept, For Olivet International. Here's the final design version.
Brand And Interior Design, Global Retail Design Concept, For Olivet International. A 3d rendering sketch of the interiors demonstrating this airplane like feel and atmosphere.
Brand And Interior Design, Global Retail Design Concept, For Olivet International. A store photograph from during construction in Shanghai.
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