My Projects, An Exhibition Concept For DVF Home

For those of you who don't know, DVF has a recently lauched 'Home' line which includes what else; a very fashionable array of bedding and tabletop. If you haven't seen it yet, you should check it out.


The below is actually the 'lesser' of two schemes I drew up for one of their 2012 Maison & Objet exhibition booths. The other(chosen) scheme we'll have to wait on a little bit before posting as the booth hasn't happened just yet. So... I suppose the obvious over-riding question is how to take a brand which is so canonically associated with fashion and shift it slightly to present a different type of product... This scheme utilizes the mannequin as an embodiment of the connection to fashion; while utilizing the new product line in cleaver ways to articulate them... Plates and pillows are used to cover the 'un-mentionable' parts of the body, bedding sheets are treated as simlutaneously covering and sliding off(as clothing); and further yet, the patterns of the home line are applied directly to the bodies of the mannequins themselves. I suppose there are a few ways you could go with that last part if you were more broadly thinking about the relationship between a brand and a consumer(the kind of direct application of the brand to the consumer's life, or imprint if you will). Or even the relationship between clothing and skin. But whatever... Pulling back, I grouped in the mannequins in the extremely posed manner of fashion photography, even a little bit thinking about groupings in classical art and sculpture; all-in-all to keep insinuating fashion while simultaneously elevating the presentation of the product in a kind of museum like sense....


But I suppose my favorite parts are some of the less obvious things such as the use of a Mondrian type of architecture on the mannequin bodies. Something about the extreme geometrical definitions of Mondrian interfacing with the curve of the body really interests me. More broadly from the outside of the booth, I love the extremely narrow doorway opening for it's proportions(Egyptian inspired I think) and for the way it suggestively frames what you're about to encounter inside. In the same manner and even to a greater degree I love the excessively narrow slot window you'll see at the end of the images. At a time when brands and merchandising can't find a billboard or a store display window large enough; I actually think the most powerful way to get someone to look, is to hide(or tease). Everyone wants to peek through a crack in the wall, don't they. So the sides of this booth as you'll see are designed with an extremely narrow 4-6 inch slot at eye level; where-upon you can just see the heads of the mannequins, and tell that something interesting is happening inside...


...K, hope you enjoy!

tmds1.com

Somewhere Between Fashion And Interiors, A Visual Merchandising Concept For DVF Home

tmds1.com

Somewhere Between Fashion And Interiors, A Visual Merchandising Concept For DVF Home

tmds1.com

Somewhere Between Fashion And Interiors, A Visual Merchandising Concept For DVF Home

tmds1.com

Somewhere Between Fashion And Interiors, A Visual Merchandising Concept For DVF Home

tmds1.com

Somewhere Between Fashion And Interiors, A Visual Merchandising Concept For DVF Home

tmds1.com

Somewhere Between Fashion And Interiors, A Visual Merchandising Concept For DVF Home

tmds1.com

Somewhere Between Fashion And Interiors, A Visual Merchandising Concept For DVF Home

Shop Fashion And Furniture, Shop Lifestyle

Haven't posted in w-a-y too long. Part of the reason is below though, so let's get into it. About a month ago, I realized a few of the following things. Shopping on the internet can be a pain(so many sites/brands/etc.). To go from one individual site to another(one at a time) is relatively time consuming effort. And let's face it, it gets frustrating. Particularly for those of you trying to hide it from your co-workers. Then, there's the auxiliary problem of all that, ummm, we'll call it 'less-than-interesting' merchandise that gets in the way. A LOT of sifting to do. Now while everyone could simply cut through all that by hiring a personal lifestyle consultant or a designer like me, that takes time as well(meetings = ugh), and can also be expensive. What do you do when you just want some quick advice on a chair, and nothing else? Hmmm...

So now for all of my blog readers, and hopefully others, we have the below. It's a shopping/starting point on the internet and I'm calling it FashAndFurn. And anyone who can add 2 and 2 together should be able to guess why. We've got fashion(girls AND boys), and home furnishings in one spot. Better than that, it only takes about 1/10th of a second to switch from one to the other(Note: Big 'W'(omens) 'M'(ens) 'I'(nteriors)) on the site... To additionally ease the burden of having to engage multiple sites; we've also got tons of brands to choose from; so navigate by brand at will...
Now, in terms of quality; because I said part of the issue was weeding out the 'less-than-interesting'. I personally sifted everything ahead of time; so you're always looking at a pre-curated selection of what out there. It's a bit like having a personal shopper, but it's just online. If I didn't think it looked great, I didn't put it in front of you(on the site)...

Lastly, the concept is super easy. Jump on, find something you like, and click it. The site will transport you as directly as possible to that product on the internet while keeping itself open in the background; so you can come back and look some more. Super easy. The interface is 'stuff'-free/clean and modern with NO pop-ups, blinking things, or whatever else... Just white and to the point, the way I like everything design...

Some images and sample merchandise below, hope you enjoy!

Shop Fashion And Furniture, Shop Lifestyle At FashAndFurn.com

Splash!

F2 Home Page. Click the image to check it out, and easily navigate into the shopping portal...

Shop Fashion And Furniture, Shop Lifestyle At FashAndFurn.com

A Clean Easy-To-Use User Interface Design

Shop Fashion And Furniture, Shop Lifestyle At FashAndFurn.com

FashAndFurn Merchandise, Play By Givenchy

Shop Fashion And Furniture, Shop Lifestyle At FashAndFurn.com

FashAndFurn Merchandise, A Modern/Elegant Lighting Fixture From Nuevo Lighting

Shop Fashion And Furniture, Shop Lifestyle At FashAndFurn.com

FashAndFurn Merchandise, A Great Relaxed Gucci Watch For The Boys

Shop Fashion And Furniture, Shop Lifestyle At FashAndFurn.com

Shop Fashion And Furniture, Shop Lifestyle At FashAndFurn.com

Men's Fashion, Cashmere Sweaters From InhabitNY

Came across these the other day and thought I'd share. I know personally I get a little nervous when someone tries to find a sweater for me. Probably most guys do. There's always that reasonably high chance that it will look 'dorky'(for lack of a better term); or be yes, Charlie Brown like. But I love the below, and would be happy to open a box and see any of them this holiday season. They're all from InhabitNY(smaller brand, like the smaller brands lately), and they're all cashmere(equals cozy/comfortable). So check them out if you're shopping for him(who's hard to shop for)...

INHABIT

Men's Fashion, Cashmere Sweaters From InhabitNY

INHABIT

Men's Fashion, Cashmere Sweaters From InhabitNY

INHABIT

Men's Fashion, Cashmere Sweaters From InhabitNY

INHABIT

Men's Fashion, Cashmere Sweaters From InhabitNY