There's a couple of things I like about what's going on here. First of all Athena designed the scarves, set the photography, took the photography, graphic designed everything, and invented the brand name. I love people who can cross traditional design boundaries like this within a single creative vision. I think it's apparent below in the cohesiveness of the product and imagery. It feels like a visual world you can inhabit and get into. This is the test of a brand I think. Words immediately come to mind. It's tonal, bohemian, sexy, provocative, and calm. The photographs have some kind of very sensitive voyeuristic quality which is amazing, and very contemporary I think. I love her combinatoric use of black and white photography, images from the everyday, iridescence, and stop motion stills. The whole ensemble feels very cinematic and filmic.
As for the scarves themselves, there are several I really love. She seems to have made the scarf a sexy object by way of the branding. But just to point out one in particular, I love the extremely thin one in the third image from the bottom. It's so thin that it blurs an interesting line between being a garment and being jewelry. Maybe this will have to be a discussion for the a future post. For now, let's just enjoy the scarves and the beautiful visual world below. Thanks Athena!
Thomas-Michael
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